Friday, 19 April 2019

#ShareTheLoad - an initiative by Ariel India

Doing all household chores is not only the mom's job. Everyone in the house should involve in it. We do talk about gender equality very often but need to start that from our home itself, isn't it? Doing laundry is not a shame for the boys or the husband. We need to teach our kids to help each other in doing works, in this way the bond will be strong and relationship too.

#ShareTheLoad - an initiative by Ariel India

Recently I came across a wonderful initiative by Ariel, #ShareTheLoad which tell us that everyone in the house should involve in doing the laundry which I appreciate. Let me tell you about my house's story. I do involve my 5 year old son in doing the household chores whenever he is around me and by now he has started enjoying it. In the same way, my husband also does the cooking somedays. We do dusting the house together, we do the laundry together, like this. In my house, it is a very normal scene to work together everything. But I feel disturbed by seeing that, people still think doing household works together is not right and it's only the women's job. I completely admire that Ariel India came up with such an amazing initiative, hope this will open the eyes of the people. 

#ShareTheLoad - an initiative by Ariel India



Well, I have received this #HamperofEquality box from Ariel as a part of the #SharetheLoad campaign. I love how beautifully and thoughtfully they have curated the box. There is an item for each person in the house and this is to make them understand the concept of sharing the load and to do the household chores together.

#ShareTheLoad - an initiative by Ariel India


#ShareTheLoad - an initiative by Ariel India

I really love the video shared by Ariel India for the campaign #sharetheload which clearly tells what actually needed to be done. Everyone should watch this....



“This post is a part of the #ShareTheLoad movement by Ariel in association with BlogAdda 

11 comments:

  1. The share the load project by Ariel is impressive. The males of the family must all contribute to share household earrands. :)

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  2. This is such a wonderful initiative by a big corporate giant like the brand Ariel. I really want to impart this message of “Share the Load” to my son.
    Noor Anand Chawla

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  3. I'm so happy with the way #sharetheload campaign has been making its mark felt in the Indian households. It's time that we really share the household load

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  4. This is really a good start by Arial india. The work load should be equally divide in home also. Everyone should get involve in doing atleast small work. Doing laundry is just a small step towards sharing the load. #sharetheload

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  5. I have been seeing this initiative by aerial over social media and really overwhelmed by the idea behind it. Great that this beautiful thinking is being spread.

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  6. In this age of gender equality, sharing the load is of absolute importance! Love this initiative by ariel! And we too share the load at home! :)

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  7. This was a much needed campaign in India. Happy that Ariel has finally come up to address a mal- practice we relate to and almost have got used to in our daily lives.

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  8. My mom had came across this initiative and shared this with me, I am just in love this initiative, such a subtle and on point hit on society it is.

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  9. I have read so much about this campaign and it's such a nice initiative. Share the Load starts from every home and gender equality is something we must inculcate in our kids.

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  10. Detergent me Ariel mera favorite brand hai, inka ye #ShareTheLoad bahut hi motivational ad hai...time badal raha hai, sabko soch badlni hogi
    Joint family me rehne per Ariel ne bahut sath diya, kam time me itne saaf kapde dhona sirf iski wajah se hua, aur iski khushbu ,wah

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  11. Love this initiative by ariel, they are trying to erase this line of gender inequality, lovely hamper.

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