FunFoods by Dr. Oetker is all set to delight consumers with a new variant in Peanut Butter which comes with chocolaty taste. The new product, Peanut Butter Chocolate combines best of both worlds, i.e. Goodness of 80% peanuts with chocolate. It is priced at INR 149 for a 340g pack and is available at all leading retail stores.
Speaking on the launch, Mr. Oliver Mirza, Managing Director & CEO, Dr. Oetker India, said, “Peanut Butter is becoming an important part of consumer’s diet owing to the goodness it offers. Our existing variants ‘creamy’ and ‘crunchy’ are loved by consumers and the new chocolate variant is an innovation that will further excite them. It is a unique product with 80% roasted peanuts. We’re sure that the chocolate variant will help us further strengthen our market leadership in the Peanut Butter category.”
Peanut with Chocolate is a much loved combination, however currently it is limited to the snacking category like bars and candies. FunFoods Peanut Butter Chocolate will help create ultimate magic combined with the goodness in the kitchen for eg. Consumers can spread it on a bread, roti, muffins, pancakes, cookies and much more. FunFoods Peanut Butter Chocolate has 66% less sugar than the leading Cocoa Hazelnut Spread in the country. It is also Cholesterol & Trans Fat Free thereby affirming to be one of the first and the best nutritious chocolaty spreads for consumers.
About Dr. Oetker:
Oetker Group is a German conglomerate established in 1891. Today with six different business divisions namely continental pleasure food, beer, sparkling wine, shipping, banking, hotel collection and about 30,000 employees, it is Germany’s largest family owned diversified industrial groups with a turnover of close to Euro 12 Bn. The food brand Dr. Oetker is the global leader in Thin Crust Frozen Pizza, European leader in Home Baking & Muesli categories and present in more than 50 countries across the world.
Dr. Oetker India Pvt. Ltd., established in 2008, is the leader in Western Sauces & Spreads with its FunFoods brand. Dr. Oetker is committed to India and has recently commissioned a state-of-the-art manufacturing plant in Rajasthan under the Make in India initiative.